In 2012 Google released its Penguin update and, for a while, the Internet business world didn’t know what to do. Most people were afraid of what it might actually mean for them. As a result of the update, the vital nature of social signals became widely accepted. This mainly has to do with SEO but it is really important to the amount of traffic you attract to your website. Trying to ignore this development can only be detrimental to the success of your business. Yes, right now it feels trendy, but the trend doesn’t seem to be waning. Here are a few of the most accurate guidelines when it comes to using social signals for SEO (or for something more general).
Research has shown us that the topmost ranking websites get a lot of their energy from social signals. This means that they are getting in good with the crowd down on the floor as well as the people within their audience. These businesses are better implementing their social channels into their marketing efforts. This is important idea if for no other reason than it proves how much SEO has changed since the invention of social media. You have to know this by now, however, because you know about Twitter and Facebook. What you need to do is pay more attention to them and use them. Be active in encouraging your readers to share your content. You do, obviously, need to work hard to actually make shareable content that is worth sending to your friends.
Online marketers understand that you get more back when you make things easy for webpage visitors. You know about having too many clicks in a process, and this is sometimes thought of as click stream. The same for social media engagement purposes when you place various widgets for sharing or following. This button is an example of that because it is possible to get a follow button pretty quickly. When the user clicks the button, he has the ability to instantly follow you. Or, they can click on your button and immediately like one of your Facebook pages. One of the new buzz words is engagement. You have to commit to keeping your site visitors engaged and focus more on social engagement.
There are different methods for adding SEO elements to your social pages. First of all you can provide a homepage link to your FB page. This is just for starters. Then you can look around for plugins like Fan Box and add them to the mix. You should do something to engage social media. If you are using Facebook, this is most like already a part of your plan. Get your brand name out there when you use social media. You could brand your domain or other things. All things sociable should be considered and highlighted to provide the most advantages. Not everything that’s optimized means the same things you do for SEO.
Don’t worry about Google and social signals. What has worked in the past with high quality content and site user satisfaction will still take you far. Just take advantage of social signals and you will be okay.